How to identify genuinely sustainable or eco-certified hotels and tours in Sri Lanka?

Look for recognized certifications like Travelife, Green Globe, or local eco-tourism initiatives rather than vague 'eco' or 'green' marketing claims. Some hotels and operators are transparent about their practices (waste reduction, community support, conservation contributions) and share impact reports. Community-based tourism projects and locally-owned businesses often have more direct positive impact than large international chains. Asking specific questions about where your money goes and what practices they follow can help. Some travelers look for places that employ local staff at fair wages, source food locally, and minimize plastic use. Genuine sustainability is often shown through consistent practices rather than certifications alone.